Designated Drivers are always welcome on the Madera Wine Trail, and they are always free.
Guest and resident safety is a prime concern of the Madera Vintners Association. In 2007, the vintners launched “Designated Drivers – Madera Wine Trail VIPs” to promote safe behavior while visiting the tasting rooms along the Madera Wine Trail. The program includes kits that provide a VIP button, allowing Designated Drivers entrance on wine trail weekends and during regular tasting room hours at no charge, and free non-alcoholic drinks.
Be sure to ask for a 'Designated Drivers - Madera Wine Trail VIPs" kit at your first stop on the Trail!